Alissa Whittle
Independent fiduciary website with LPL Financial — trusted, personal, and built for the Upper Keys community.
The Challenge
Alissa needed a website that communicated trust, independence, and local presence — not the cold, corporate feel of a typical financial services site. As an independent fiduciary operating under LPL Financial in Tavernier, her brand is about personal relationships, community involvement, and a higher standard of care. The site needed to reflect that without feeling like a bank brochure.
The Build
A clean, professional Astro site with Tailwind CSS — designed to feel warm and human while meeting FINRA compliance standards for an LPL-affiliated advisor. The content walks visitors through the “is this for you?” questions upfront, making the fit clear before anyone books a meeting. Three simple steps explain the process without sales pressure.
The Result
A site that feels like the in-person experience Alissa delivers — deliberate, personal, and grounded in the Keys community. Service pages for retirement planning, investment management, and wealth planning are structured for both human readers and local SEO.