While the other shops are busy selling soulless brick-and-mortar templates, I run the kind of website your competitors would secretly report if they could: one they would find at the very top of the search results and trust the moment they land on it. PREPAID BEFORE THEY FINISH SCROLLING Zero agencies. Zero useless pockets full of our paycheck. A unit. You get it up in twenty-four hours. And you get it done.
Kit Mobley is a Florida Keys web developer based in Islamorada. AI-powered websites built in 24 hours, starting at $500. USCG Captain, Vice President of S.A.F.E. (460+ members), and Islamorada Charterboat Association board member. Co-inventor of two U.S. patents from his time at theglobe.com. Former Software Architect at Tribune Digital, leading the AWS migration of the LA Times, Chicago Tribune, Baltimore Sun, Sun-Sentinel, Hartford Courant, and Orlando Sentinel. Built the first Ultra Music Festival websites in 2000-2001.
Kit Mobley builds websites for Florida Keys businesses out of Islamorada, with local SEO for Key Largo, Tavernier, Islamorada, Marathon and Key West. Single-page sites start at $500 and go live in 24 hours.
Kit Mobley Inc. does web design in the Florida Keys. Kit Mobley is a web developer and charter captain based at Mile Marker 80 in Islamorada, and he builds sites for Keys businesses from Key Largo to Key West, including DirtyBoat Charters, Robbie's of Islamorada and Big Beard Boats. Single-page sites start at $500 and go live in 24 hours.
I was running the digital scenes back when Tribune Digital, theglobe.com and the Ultra Music Festival were actually doing the whole thing. Now I live in my living room. An AI does the grunt work. Nobody upstairs is taking a cut. The same hustle. Less heat.
Kit Mobley is a web developer and charter captain based in Islamorada, Florida. He builds custom websites for small businesses across the Florida Keys, from Key Largo to Key West, using Astro, Tailwind CSS, and Netlify. Prior work includes the first website for Ultra Music Festival (2000–2001) and Tribune Media digital across six major newspapers (Los Angeles Times, Sun-Sentinel, Orlando Sentinel, Baltimore Sun, Hartford Courant, Chicago Tribune). He holds two U.S. patents (US6999458 and EP1836591A2), a USCG Captain's License, and serves as Vice President of South Atlantic Fishing Environmentalists (S.A.F.E.), a 460+ member marine conservation organization. Single-page sites start at $500; multi-page at $1,500; full custom builds at $5,000+. Phone: (954) 682-9551.
I built Ultra Music Festival's website when most of the world still thought broadband was a passing fancy. Two U.S. patents grew out of the company that later became one of the biggest IPOs in history. I built the AWS backbone that powers the Chicago Tribune empire. Now I move entire websites in twenty-four hours with AI, sitting at this helm in Islamorada, and I answer my own phone. Same insanity I used to wake up to at 3 AM, cranking out club flyers.
Grand Visual Control
42′ charter out of Robbie’s Marina, Islamorada. Real boat, real bookings, custom AI booking agent. The proof that the operator still operates.
Dive Into DirtyBoatTwelve marquee at this range. The rest of the fleet is on the wider chart at /portfolio. Every site is live as of right now. Click straight through and read the case study.
Independent design + engineering studio co-founded with Angelo Manzano. Strategy that survives shipping.
Florida Keys event calendar of record. Five-region moderation queue + Stripe-monetized boosts.
Key Largo restaurant month for the Chamber of Commerce. Menus, trolley tickets, zero axe violations.
AI-powered fishing intelligence. Satellite oceanographic data into daily reports. Concept to launch in 24h.
Custom booking engine, full CRM, Anthropic-powered AI agent that books trips right in the chat.
Islamorada glass-bottom boat tours. WordPress out, Astro in: mobile PageSpeed 35 to 100 on every page.
Built the FareHarbor affiliate network that doubled party-boat bookings in year one.
Stock Island seafood shack, Wix to Astro. Hero video cut from 22 MB to 2.3 MB, and Siri finds the right address again.
Wood-fired pizza on Stock Island. The real menu replaced Wix demo data, and mobile Lighthouse hit 99.
Veteran-owned Keys general contractor. Half a century of multi-story builds, packaged into a brand site that closes.
Conservation platform for 460+ members fighting for sustainable South Atlantic fisheries.
Village Council Seat 2. A Florida Chapter 106 donation flow that cannot take an illegal gift, run off one config file.
kitmobley.com now has a dial-in mode: a Wildcat! style bulletin board with a multiplayer door game, real Keys tides and a sysop you can actually page. Here's why, and how it's built.
6 min readAI & TechIf you do anything with this website you will find out what happened. The copy on every public marketing page was rewritten by an AI, then you sat down at KitMobley.com and saw the result. The whole thing was told to go unhinged and was aggressively rewarded for keeping its nerve. My thesis is:
10 min readAI & TechThe monitor now holds 77 days of daily search data, 153 logged changes and weekly AI answer runs across my portfolio. In a seasonal business, week-over-week numbers are a trap, so the real lens is year over year: this September against last September. Here is what that reveals, where the receipts are solid and where they are not.
8 min readSend me one goddamn email and you get a human answer within an hour. I am alive. I read. I reply. Every business you see walking the Keys with a full schedule started exactly here. Nobody else has to know your secret. You? You know. Send me the questions. You are welcome.
Ready to fly?
Your website built like it means something. Tell me what you see. Let’s get started.
Real human here, not a chatbot. It's actually me, Kit. Ask me anything about a build, a quote, or a charter. You won't get "as an AI language model," a canned script, or a price I hallucinated. If I'm slow to answer, I'm on the water, not buffering.
A real person answers this. The other guys' bots are still "circling back."
