blog · the_log

Thoughts From
The Deep.

Web dev, fishing, AI, and the Florida Keys, written between charters and deploys.

AI & Tech2026-06-13· 8 min read

Can ChatGPT Read Your Website? Five Tests Every Site Needs

ChatGPT and Perplexity send real referral traffic now. Here are the five tests I run to make sure they can find your site, parse it, and cite it.

Florida Keys2026-07-12· 6 min read

DirtyBoat: What the Name Actually Means to Me

The story behind DirtyBoat, the 42 foot Custom Liberty Express at Robbie's, and how a charter brand became my proving ground for web work.

Web Development2026-07-11· 7 min read

Six WordPress Plugins I Built Because Nobody Else Would

I kept running into the same problems on client sites — broken schema, invisible trip catalogs, zero AI-readiness. So I stopped complaining and started shipping plugins.

Web Development2026-06-21· 7 min read

Building Websites for Keys Charter Captains

Ten years webmastering Robbie's and a stack of charter sites. Here is what consistently works for captains in the Florida Keys, and why my own boat became the proof of concept.

Florida Keys2026-06-17· 6 min read

DirtyBoat: The Charter, The Code, The Booking Engine

The story behind DirtyBoat 2.0, why the name stuck, and what I learned building a custom booking engine for my own charter at Robbie's MM 77.5.

Web Development2026-06-08· 9 min read

Why Angelo and I Brought Vice Alliance Back After 18 Years

Vice Alliance returns after 18 years. Why the agency model is broken, why two principals beat twelve, and what an orchestrated pool of frontier agents now makes possible.

AI & Tech2026-05-09· 4 min read

Plugging the Leaks With AI

A charter captain was bleeding $20k/year on ice. So he bought an ice maker. Then he started looking at every other leak the same way, and rebuilt his entire business stack with AI.

AI & Tech2026-05-01· 9 min read

AI Isn't the Problem. Cookie-Cutter AI Is.

Sites built BY AI are not the same as sites built WITH AI. The honest case for using AI in the workspace, the security concerns that actually matter, and why Astro plus Supabase.

AI & Tech2026-03-20· 7 min read

I Built This Site With AI. Here's What I Learned

This entire site was built with AI assistance. Not generated by AI, built with it. The difference is what makes AI-assisted development actually work.

Web Development2026-03-15· 5 min read

Why Every Charter Captain Needs a Website That Actually Works

Your boat is dialed. Your crew is sharp. Your Insta is popping. But if your website looks like it was built in 2012, you are leaving bookings on the table. Here is the fix.

Web Development2026-03-10· 6 min read

Florida Keys Developer's Toolkit: Astro, Tailwind, Salt Air

Why I chose Astro and Tailwind CSS as my go-to stack, and how building websites from a dock in Islamorada shaped my approach to web development.

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Thoughts FromThe Deep.