Bleeding Edge Then.
Bleeding Edge Now.
I was building websites for Ultra Music Festival before most people had broadband. I ran digital for the Chicago Tribune empire. Now I build websites in 24 hours using AI — the same way I used to crank out club flyers overnight. Bleeding edge then, bleeding edge now.
Fort Lauderdale kid. South Plantation High School, class of ’99. Got an Associate's in Digital Media from Full Sail in Winter Park. Then I dove headfirst into Miami's electronic music scene — and never looked back.
01 Miami — The Club Years
In 2000 and 2001, I built the first website for Ultra Music Festival. This was before social media, before Myspace, before anyone was doing event marketing online. In 2001 I was running video on Ultra's main stage. By 2002 I was handling the Space nightclub stage.
From there it was VJ residencies at the biggest rooms in Miami — Amika, Crobar, Space, and Nocturnal. Back in Miami's club scene, we'd design, print, and distribute 10,000 flyers in 24 hours for tonight's event. That was bleeding edge. Same energy drives everything I do today.
Before "content creator" was a job title, I was building the look, the screens, the hype, and the digital front door. That's why I don't build boring websites now.
02 Creative Director & The Think Tank
The nightlife work led to Creative Director for the Winter Music Conference — the biggest electronic music industry event on the planet. I was building brands and running campaigns before "content marketing" had a name.
Then I joined Michael Egan's think tank, working primarily on his publicly traded company The Globe (TGLO). Early internet. Wild times. The kind of environment where you learned fast or got left behind.
03 Tribune Media — Six Mastheads
I signed on at the Sun-Sentinel — Fort Lauderdale's locally owned paper under the Chicago Tribune umbrella. Within a year, I'd moved up to the parent company, Tribune Media. My digital media skills got applied across six of the biggest publications in America:
Newspaper digital wasn't glamorous, but it was real. Millions of readers. Real deadlines. Real stakes. It taught me that good enough on time beats perfect next week — a lesson that still drives every project I touch.
04 The Captain's License
Took a buyout from Tribune. Got my captain's license. Moved to the Keys. In August 2015, I signed on as mate under legendary Captain Joe Saba on the original DirtyBoat. Three years hauling lines, learning the water, earning every callus.
Then I bought the boat and the business from Joe. Now I run DirtyBoat 2.0 — a 42-foot Liberty Express with 900HP twin turbo Cummins diesels, docked at Robbie's Marina in Islamorada. Mahi, tuna, swordfish, sailfish. If it has fins and fights, we're hunting it.
I compete at the highest level: Gold Cup, Islamorada Sailfish Tournament, Cheeca Presidential, Islamorada Fishing Club Tournament, Fish for Holly. Vice President of S.A.F.E. (South Atlantic Fishing Environmentalists), 460+ members fighting for sustainable fisheries management.
05 The Conservation Fight
The ocean isn't just where I work. It's why I work. Every charter, every website, every conservation meeting — it all circles back to the same thing: keep the water healthy, keep the fish swimming, keep the Keys alive. I also moderate r/saltwaterfishing, one of the largest saltwater fishing communities on Reddit.
06 AI-Powered Web Dev
Now I'm building websites in 24 hours using AI through Kit Mobley Web Development. Same hustle, new tools. Astro, Tailwind, Netlify — lean stack, clean code, zero bloat.
I was cranking out club flyers at 3 AM in 2001. Now I'm shipping complete websites before sunrise. The medium changed. The energy didn't.