DirtyBoat.com
42-foot Liberty Express meets pixel-perfect code. Charter booking site with FareHarbor integration, AI chat widget, and a design that hits like a gaff to a mahi.
The Challenge
DirtyBoat 2.0 needed a website that matched the energy of the charter itself — bold, fast, and impossible to ignore. The old site was a WordPress install that loaded slower than a drift in the doldrums. Bookings were leaking through a clunky third-party widget, and the mobile experience was painful.
The Build
We rebuilt from scratch on Astro with Tailwind CSS. The FareHarbor booking widget got a custom integration that feels native to the design. Added an AI chat widget powered by Supabase for answering common questions 24/7 — trip times, what to bring, species availability. The site loads in under 1.5 seconds on mobile.
The Result
Booking conversions went up. Bounce rate went down. The site now ranks on the first page for “Islamorada fishing charter” and looks like nothing else in the sportfishing space. The captain approved.