Questions &
Answers

AI-powered development meets 25+ years of experience. I use battle-tested tools (Astro, Tailwind, Netlify) and AI to accelerate the heavy lifting, but every site gets human design taste and quality control. What used to take weeks of back-and-forth now happens in a day — without sacrificing quality.

Any business that needs a professional web presence. My specialty is Florida Keys businesses — charter fishing, restaurants, marine services, tourism, and trades. I understand the local market and what works here. But I work remotely with businesses everywhere.

Absolutely. Remote work is standard in web development. Most communication is digital anyway — Slack, email, video calls. I've built sites for businesses across the country. Location doesn't matter when the work is digital.

Single-page sites start at $500 with 24-hour delivery. Multi-page sites start at $1,500. Business Pro builds (custom design + CMS + integrations) run $2,500. Full custom builds with advanced features are $5,000+. Monthly retainer for hosting and updates is $150. Most Keys charter captains, restaurants, and service businesses fit into the $500–$2,500 range.

Single-page responsive site, mobile-first design, contact form, basic SEO optimization, Google Analytics setup, and deployment on Netlify. Perfect for service businesses, restaurants, or professionals who need a strong online presence without complexity.

Hosting, monthly content updates, security monitoring, performance reports, SEO tweaks, and priority support. Think of it as having an on-call web guy. You focus on your business, I keep your site running perfectly.

Yes. 50% deposit to start, balance on completion. For larger projects, we can discuss extended payment terms. No hidden fees, no monthly surprises unless you want the retainer.

I build your site for free in exchange for a percentage of leads or revenue it generates. Application-based and selective. Perfect for businesses with proven concepts but limited upfront capital. We succeed together.

If you manage your own site: just your domain renewal (~$15/year) and email hosting if you need it. Netlify's free tier covers most small business sites. If you prefer the $150/month retainer, that bundles everything — hosting, updates, monitoring, SEO tweaks — into one predictable bill.

Astro for blazing-fast static sites, Tailwind CSS for design, Netlify for hosting, and Supabase for databases. This stack is fast, modern, SEO-friendly, and cheap to host. No WordPress bloat, no monthly hosting nightmares.

Yes. I can set up a CMS for easy content updates, or teach you the basics. For most clients, the monthly retainer is easier — send me updates, I handle them. Your choice.

Yes. Stripe integration for payments, Shopify headless setups, custom product catalogs. E-commerce is more complex than brochure sites, so pricing starts higher, but I can handle everything from simple stores to complex B2B portals.

Yes. FareHarbor is my most common integration — DirtyBoat, Miss Penny Charters, and Islamorada Luxe Charters all book through FareHarbor. I've also integrated Peek, custom booking forms, and direct Stripe-powered reservations. Whatever system you use, I'll embed it seamlessly without breaking the design.

Every site I build is mobile-first and passes Google's core mobile-friendly criteria. I follow WCAG 2.1 AA as a baseline: semantic HTML, alt text on images, keyboard navigation, color contrast ratios that pass Lighthouse audits. If you need formal ADA compliance certification, we can layer in a paid scanning tool like accessiBe or Equally AI at your request.

Yes. Every build includes proper title tags and meta descriptions, canonical URLs, XML sitemap, robots.txt, Open Graph and Twitter Card metadata, JSON-LD structured data (LocalBusiness, Organization, BreadcrumbList where appropriate), clean URL structure, lazy-loaded images with alt text, and Google Analytics 4. Search Console setup is included at no extra charge.

Quote form → instant response → 50% deposit → build → review → launch. I send progress updates every few hours. You review the final site and request changes. Once approved, I flip the switch and your site goes live.

Revision rounds are included. We iterate until you're happy. If you're genuinely not satisfied before launch, I'll refund your deposit. But in 25+ years, that's never happened. I have good taste.

Yes. Managed hosting on Netlify — fast, secure, reliable. It's included in the monthly retainer or I can set up billing directly to you. No more dealing with hosting companies or server downtime.

Your brand basics (logo or existing brand assets if you have them, color preferences, and a couple of reference sites you like), your core content (services, pricing, photos, contact info), and any integrations I need access to (FareHarbor account, Stripe, Google Business Profile). If you don't have photos, I can source stock imagery or shoot custom drone/on-water photography for Keys clients.

Yes. The $150/month retainer handles all ongoing work: hosting, content updates, security patches, performance monitoring, SEO tweaks, backups, and priority support. If you prefer to self-manage, I'll hand over clean code, documentation, and a 30-minute walkthrough at no extra cost.

Absolutely. I've migrated WordPress, Wix, Squarespace, and hand-coded sites to modern Astro or Next.js stacks. Content is preserved, old URLs get redirected so you don't lose SEO equity, and the new site is typically faster, cheaper to host, and easier to maintain than the original.