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roi · the_cost_of_slow

See How Much Revenue
a Faster Website
Could Add.

Every second of delay costs you customers. Find out exactly how much your slow website is costing you, and how much you could gain from optimization.

Your Website Stats

Ready to Calculate

Enter your website details to see your potential revenue gains

How We Calculate This

Our calculations are based on real Google research and industry data

The Data

  • • 1 second delay = ~7% conversion loss (Google)
  • • 3 second load time = 32% bounce rate increase
  • • 5+ seconds = 90% bounce rate (Think with Google)
  • • Mobile users are 5x more likely to leave

The Formula

Conversion Rate = Revenue ÷ Visitors
Lost Conversions = Load Time × 7%
Lost Revenue = Lost Conversions × $Value

Ready to Reclaim That Lost Revenue?

Every day you wait is money walking out the door. Let's build you a website that converts visitors into customers.

// FAQ

How accurate is this ROI calculator?+
It uses industry-validated conversion benchmarks from Google and Portent research. Your actual results depend on traffic volume, offer quality, and market — but the directional math is solid enough to justify the investment conversation.
What ROI can I expect from a new website?+
Most service businesses in the Keys see 2x to 5x return within the first year through better search visibility, faster load times, and conversion-focused design. Charter and hospitality sites tend to recoup build costs within one busy season.
Does page speed really affect revenue?+
Yes. Google data shows every additional second of load time drops conversion rates by up to 20 percent. For a site doing 10K monthly visitors, shaving two seconds off load time can mean thousands in recovered bookings per month.