Charter sites are
terrible at fresh content.
This fixes that.
Every charter, marina, and tackle-shop site I audit has the same problem — static rate cards, 2019 photos, and nothing Google's AI Overviews want to cite. This plugin embeds daily NOAA + AI-powered fishing intelligence directly into your pages. Fresh content every morning. JSON-LD Report schema baked in. Zero maintenance after install.
AI search rewards freshness. Charter sites don't have any.
- › Same About page as 2019
- › Rate card sits untouched for 3 years
- › Zero pages that update daily → Google AI Overviews never cite you
- › Booking CTA says the same thing in a blizzard as on a bluebird day
- › Competitors with fresher content out-rank you on the same keywords
- › Every page you drop a shortcode on refreshes daily at 5:30 AM ET
- › JSON-LD
Reportschema on every widget — AEO wins - ›
SpeakableSpecificationmarkup for voice search - › Smart booking prompt flips language: "Prime today" vs "Better window tomorrow"
- › Zero maintenance — cached in transients, no cron needed on your side
Drop them anywhere
[fishintel_today]freeToday's forecast card
Full conditions summary: SST analysis, currents, marine forecast.
[fishintel_conditions]freeTide, moon & solunar
Moonrise, moonset, illumination, high/low tides, solunar rating, sunrise/sunset.
[fishintel_species]proSpecies-specific forecast
Mahi, wahoo, sailfish, tuna, swordfish, reef fish — with target zone and tactics.
[fishintel_reef]proPer-reef conditions
Alligator, Tennessee, Conch, Davis, Crocker, Molasses — temp, current, visibility.
[fishintel_booking_prompt]proSmart booking CTA
Flips language based on today's forecast quality: Prime / Good / Fair / Poor.
Free forever. Pro adds species, reefs, and the booking prompt.
Note: this is separate from your FishIntel data subscription. FishIntel pays for the AI data. This pays for the widget features.
Free
$0 forever · GPL v2
- ›
[fishintel_today] - ›
[fishintel_conditions] - › JSON-LD Report schema on both
- › Transient caching (aligned to 5:30 AM ET refresh)
- › Works with FishIntel free tier (24h-delayed data)
Solo
$49/yr
1 site · everything in Free plus:
- ›
[fishintel_species] - ›
[fishintel_reef] - ›
[fishintel_booking_prompt](the killer feature) - › Automatic plugin updates
- › Priority support
Agency
$149/yr
25 sites · everything in Solo plus:
- › 25 site activations — one license across your entire book of charter clients
- › Deactivate + move between clients freely
- › Ideal for OMG-shaped agencies with a fleet of charter accounts
Install & live in under 5 minutes
- 1
Sign up (or in) at FishIntel
fishintel.ai/signup — free tier works. Then go to your account page and copy your API key.
- 2
Download & upload the plugin
fishintel-for-wordpress-1.0.0.zipPlugins → Add New → Upload Plugin, activate. - 3
Paste your API key
Settings → FishIntel. Paste the key. Hit Test. - 4
Drop a shortcode
[fishintel_today zone="florida-keys"]
Publish. Refresh. Fresh daily content lives on your site.
You might also need
Same customer base, complementary problems solved. Three-plugin bundles at ~20% off are on the roadmap — join the waitlist.
Charter Booking Schema Bridge
Expose your FareHarbor trip catalog to Google — TouristTrip + Offer schema per trip.
LocalBusiness Schema Pro
LocalBusiness schema for service-area operators, not one-storefront shops.
AEO Citability Score
Score every post on what AI Overviews / ChatGPT / Perplexity actually cite.
Questions
Do I need a FishIntel subscription?+
You need a FishIntel account for the API key. Free FishIntel tier works and returns 24h-delayed data — good for testing and casual sites. Paid FishIntel tiers ($19+/mo at fishintel.ai) unlock today's report and the species / reef endpoints.
What does the WordPress Pro license add on top of my FishIntel subscription?+
The species, reef, and booking prompt shortcodes require a Pro license from kitmobley ($49/yr Solo, $149/yr Agency). Free shortcodes work with just a FishIntel API key. The Pro license is separate from your FishIntel data subscription — one pays for the AI data, one pays for the widget features.
Why does this exist?+
Charter and marina websites are chronically thin on fresh content. This turns any WordPress site into a daily-fresh fishing intelligence surface — Google AI Overviews, ChatGPT web search, and Perplexity cite the widgets. Every render bakes in JSON-LD Report schema. Charters that install this get an ongoing AEO advantage the competition can't match without licensing FishIntel too.
Will it slow my site?+
No. Server-rendered HTML, no JavaScript required. Data is cached in WordPress transients — 30 minutes for conditions, until 5:30 AM ET tomorrow for the daily report. Fits perfectly with WP Rocket / NitroPack / SG Optimizer.
Does this work outside the Florida Keys?+
The plugin is zone-agnostic — pass any zone slug FishIntel supports. FishIntel currently ships Florida Keys zones; other zones are on their roadmap. If you're a charter operator elsewhere, get in touch and we can prioritize your region.