Heeter's Custom Pools
From backyard dreams to concrete reality. Full brand site for a Southwest Florida pool builder.
The Challenge
Heeter’s Custom Pools had a reputation built on word-of-mouth in Southwest Florida, but zero online presence. Potential customers were searching for pool builders and finding competitors with sleek websites while Heeter’s didn’t even have a Google listing.
The Build
Designed and built a full brand website showcasing their portfolio of custom pool builds. High-impact gallery sections, a lead capture form integrated with Web3Forms for instant email notifications, and full local SEO setup including Google Business Profile optimization.
The Result
Within the first month, the site generated 12 qualified leads directly through the contact form. The gallery section became their best sales tool — clients now browse completed projects before the first phone call.